Starting Your Jewelry Business: Pricing, Brand, and Marketing
Many of our students dream about making a living by selling their jewelry. It sounds wonderful, but getting from making jewelry to making a living can feel intimidating. Jenn Parnell is here to help you make the leap from hobbyist to professional with lots of info, tips and guidance in this online course series.
This 4 part course with Jenn Parnell Kirkpatrick is a great way to learn what you need to know to design a jewelry line, create it, how to start up your business, and how to promote your work with marketing.
This course is part of a 4 part series (Design and Prototype; Photography and Social Media; Pricing, Brand and Marketing; and Producing a line). You can take these classes in any order.
Starting your Jewelry Business: Pricing, Brand, and Marketing teaches the following:
- • Time Management
- • Pricing
- • Logo, image and brand development
- • Marketing basics
- • Avenues for selling your work
- • How to write a artist statement, resumé and bio
- • Creating marketing materials
- • Professional packaging and display
- • Resources to help your business grow
- • Contracts and policies
This course meets for 4 weeks, 3 hours per week, for a total of 12 hours. Your instructor is also available during free Zoom office hours for questions and help.
Tools for this class
Computer or tablet for Zoom as well as to complete class work. A cell phone will work for Zoom but not everything else.
Read what students have to say about our online classes on the testimonials page.
Prerequisites:
This class is intended for students who have made jewelry and want to start their own business. Students should have finished jewelry they have made for the pricing portion of this class.
You should already be familiar with the basics of the type of craft you’d like to sell, whether it’s beadwork, fabrication, setting, enameling, metal clay or lost wax casting, for example.
If you’d like to sell jewelry, but don’t have any experience making it, we recommend taking a course first, like Basic Jewelry 1 or Basic Jewelry 1 & 2, Lost Wax Casting 1, or Enameling 1, etc or similar classes.
Instructor:
If a class is online, or is a combination online and in-person session, all students receive a link to a recording of the class demonstrations. In-person only workshops are not recorded. For staff instructor classes, students have access to the recordings for one year. For guest instructors, access is 30 days.
If a kit is included with the class, online students will have them mailed to them. Kits for in-person students are delivered at the beginning of the first class. More information about the kit is included with the supplies list which is emailed after registration.
International students may be charged an additional amount for shipping, because of the increased cost to ship abroad. Also, shipments to other countries may incur a tariff payable by the student. International students are welcome to contact us re: these costs and options for their materials. Please be sure that the address with your payment is the correct one for shipping.
If this class is offered online, it uses the Zoom app/website. Through Zoom, you’ll be able to see demos and follow instructions, ask questions and interact with your instructor. Zoom is easy to use and free for students to use for class, and works on most devices, like phones (iPhone, Android, etc), tablets (iPads, etc), and computers (Mac or PC).
Your instructor is also available during free Zoom office hours for questions and help.
For classes that include work time, online students work at home or in their studio. All of our recommended tools and the kit materials are chosen to be home studio friendly. Links to preferred vendors are provided in the supplies list sent after registration. Some classes, like our short demo only classes, don't require tools or materials to attend.
There are no requirements regarding COVID at this time.
As always, we clean and disinfect shared tools and benches after each class.
If you have tested positive for COVID, have symptoms that could be COVID, or feel ill, please don't come to class. Contact us for more information.
And now the fine print. Payment in full for class fees is due at the time of registration to reserve your place. We accept Visa, MasterCard, American Express, Discover, and PayPal. Checks and cash are accepted only if you register at school. If you mail a check, your registration is not processed until it clears and the class may fill during the wait.
If the workshop is canceled by our school for any reason, all class fees will be refunded, or you can transfer to another class, or you can keep a credit on account with us for future classes or purchases,
Students can cancel, receive a credit or refund, or transfer to another class up to 21 days before a workshop, whether it is online or in person. No cancellations are accepted after the 21-day deadline, however, we will do what we can to try and sell your place to a qualified student. If we can sell your place, you can receive a refund less a $50 cancellation fee, keep a credit on account with us, or apply your fees towards a transfer to another class.
If you can’t make it to class, you may send a participant who has the necessary prerequisites in your place. Please call or email us immediately with any changes in the student participant information. If a class includes an online section, your class will be recorded and you can watch later to make up a class you miss.
Students must be at least 15 years old to attend a class, and students under 18 must have a legal guardian sign our liability waiver form. We have had younger students attend classes, on a case by case basis. If you’re interested in enrolling your child, please call or email us.
If you sign up for a class and fail to have the required prerequisites as listed in the class description, you are still subject to the 21-day cancellation policy, listed above.
Lodging and meals are not included for in person classes.
If you don't come to class, there are no refunds, credits or transfers.